Lesson 2: Understanding Your Products & Customers
Video Length: 27 min
There are three key elements in a business, and in this lesson we’re going to take a hard look at two of them; your products and your customers. I’m going to walk you through the importance of answering the key questions, “What do you sell?” and “To whom do you sell it?”. You’ll then be able to use your answers to these questions to build your elevator speech. I’ll cover the third key element, "What are you trying to build?", starting in Lesson 5.
Intro to Products & Customers
Defining Your Products & Product Groups
Downloads
- Know Your Products Worksheet
- Barney's Record Shop Know Your Products Swipe File
Understanding Your Customer
Downloads
- Know Your Customers Worksheet
- Barney's Record Shop Know Your Customers Swipe File
Creating Your Elevator Speech
Downloads
- Elevator Speech Worksheet
- Barney's Record Shop Elevator Speech Swipe File
The Tune-Up Challenge
Give your elevator speech to 3 friends or colleagues and get their feedback. Ask them to say back to you what you sell, why it's valuable or unique, and why people might want to buy it.
